This week our guest is Susan Israel, principal of Susan Israel Law, and one of the most respected privacy professionals in the field. Susan has a pre-law background in broadcast news and publishing and has become one of the foremost experts on privacy compliance in the field of advertising technology. We discuss key aspects of AdTech compliance, such as cookies, location data, and IP addresses, the issues associated with them, and trends in legal frameworks and regulatory approaches. Susan also delves into industry groups playing a large role in AdTech and US and EU government perspectives.